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How to reduce photo file size: quality, dimensions and format

Image · 5 min read

Phone photos are often several megabytes each, which gets in the way of email attachments, blog uploads and online application forms. There are three ways to make a photo smaller. Once you know what drives file size, you can hit your target while losing as little quality as possible.

Three things that decide file size

1. Compression quality

JPG and WEBP let you choose a quality value when saving. Lowering it a little makes almost no visible difference but cuts the size a lot. Around 70 to 80 percent is usually hard to tell apart from the original on screen.

2. Pixel dimensions

Halving the width and height leaves a quarter of the pixels. Phone photos are often more than 4000 pixels wide, while 1500 to 2000 pixels on the long side is plenty for blogs and messaging in most cases.

3. File format

Photos saved as PNG are very large. If you do not need transparency, converting to JPG or WEBP alone can shrink the file dramatically.

Which method fits your situation

SituationRecommendation
Uploading many photos to a blog or storeImage Compressor at about 75 percent
A limit such as "under 100KB"Compress to 100KB
Making every photo the same sizeBatch Resize
A huge PNG screenshotImage Compressor with JPG or WEBP output

Shrinking many photos at once

  1. Add all your photos to the Image Compressor. HEIC files work too.
  2. Leave quality around 75 percent and check the resulting sizes.
  3. If you need smaller files, turn on the longest side limit and set it to about 2000 pixels.
  4. Download everything as one ZIP.
Image CompressorSmaller files, same look
Open tool

Getting reliably under a size limit

When a form says "photo under 100KB", trying quality values one by one is tedious. Enter a target in Compress to 100KB and it lowers quality first, then reduces dimensions if needed, until the file fits.

Compress to 100KBReliably under the size you set
Open tool

If the form also sets pixel dimensions, such as 300 pixels wide, resize first and compress second. A smaller image needs less quality loss to fit.

Things to keep in mind

Tools in this article

Image CompressorSmaller files, same look
Open tool
Compress to 100KBReliably under the size you set
Open tool
Batch Resize & WatermarkResize many photos and add a watermark at once
Open tool